Behind each precious liquid is the divine partnership between model Geo, and award-winning French perfumer Richard Herpin.
While modeling in the New York fashion industry, Geo had a vision about an olfactive label of excellence that would change the heart of many.
Geo then partnered with her husband Richard Herpin, a world- renown French perfumer from Cannes, who had more than 25 years of experience in creating awe-inspiring scents.
Together, they created Precious Liquid.
These fragrances are made to be easy to wear in any occasion. They are pure, gentle, fresh and clean: power under control. They don’t try to please everybody. Rather, they allow you to express who you truly are.
Richard and Geo believe that the fragrances reflect the generosity of God’s creation through all the precious oils that are sourced though-out the World. It is their hope that God’s generosity and love are reflected in the collection.
Born and raised in Panama, Geo’s beauty and poise were discovered at a young age. She was recognized for her stunning features and ability to transform her look like a chameleon. Her great energy brought her to fashion shows, TV and movies. Geo soon started an international modeling career that brought her to New York. Her joyful, radiant personality won over world-renowned perfumer, Richard Herpin. Together they created Precious Liquid fragrance collection—for men and women—that features high-quality, natural ingredients.
Geo says, “For me it is like choosing a different color in my wardrobe to match the different seasons I am in. When I want extra joy I splash on mandarine. As a reminder that everything I do is to be done in love, I wear Rose Blanche. When everything starts to heat up and I need to stay calm Neroli Musk is my go to scent. If I have a sugar craving, I go to Vanilla Orchid. When I need a day at the beach, Blue Agave brings me there in a second.”
Richard Herpin sees himself not just as a perfumer, but as a translator of expressions and emotions through the medium of fragrance. He is here to deliver the “message in a bottle.” It is a message best delivered with a strong identity, in a scent that breathes with sincerity and authenticity. His approach drives straight to the heart to create the immediate emotional connection.
This approach has served Herpin well in developing more than 200 fragrances. His creations have earned him accolades from the CEW (Cosmetic Executive Women), American Society of Perfumers, and multiple Fragrance Foundation awards. They span from the top designers in fashion, like Marc Jacobs, Ralph Lauren, Calvin Klein and Badgley Mischka, to celebrity personalities like Lady Gaga, Usher, One Direction and Halle Berry.
Herpin has the ability to design fragrances from luxury to broad appeal. Within the world of niche perfumery, his scents are sold in some of the finest collections. He was included in the first Private Blend collection from Tom Ford, as well as in the collections of Ermenegildo Zegna Essenze, Aerin, Bond No. 9 and Amouage. The world of luxury has taken him to further creating scents for spaces like high-end hotels and runway shows.